{"product_id":"parampara","title":"Parampara","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA timeless tribute to Kerala's weaving heritage, the \u003cstrong\u003eParampara Collection\u003c\/strong\u003e showcases one of the state's most distinctive traditional border designs. Characterised by the iconic Puliyilakkara motif, elegant kasavu detailing and a soft off-white cotton body, each saree reflects the understated beauty that has been cherished across generations.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWoven in breathable Kerala Unakkapaavu cotton and available in thoughtfully curated border colours, this collection blends tradition with everyday elegance. Whether worn for Onam, Vishu, temple visits or family celebrations, the Parampara Collection carries the warmth of heritage while offering the comfort and grace of contemporary dressing.\u003c\/p\u003e\n\u003cp\u003eDesigned for women who value authenticity, craftsmanship and timeless style, every saree in this collection is a celebration of Kerala's rich textile legacy.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eFabric:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003e Premium Kerala Cotton\u003cbr\u003e\u003cb\u003eWeave:\u003c\/b\u003e Kerala Powerloom\u003cbr\u003e\u003cb\u003eDesign:\u003c\/b\u003e Traditional Puliyilakkara Border with Kasavu Detailing\u003cbr\u003e\u003cb\u003eMundu:\u003c\/b\u003e 2.8 meters \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003e\u003cb\u003eNeriyathu:\u003c\/b\u003e 2.0 meters\u003cbr\u003e\u003cb\u003eBlouse Piece:\u003c\/b\u003e Not Included\u003cbr\u003e\u003cb\u003eTexture:\u003c\/b\u003e Soft, Lightweight \u0026amp; Comfortable\u003cbr\u003e\u003cb\u003eOccasion:\u003c\/b\u003e Onam, Vishu, Temple Visits, Festive Celebrations, Traditional Functions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWash Care:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eDry clean. Avoid bringing in contact with direct sunlight and liquids, especially perfumes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDisclaimer:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eSlight variations in colour may occur due to photography, lighting, and individual screen settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDelivery Timeline:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 11.0pt;\"\u003eDispatched in 1-3 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 11.0pt;\"\u003eDomestic - after dispatch it will take 3 to 10 business days\u003cbr\u003eInternational - after dispatch it will be take 10 to 25 business days\u003cbr\u003e*However, the delivery period may exceed due to unforeseen external factors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eStyling Note\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eStyle this set mundu with a blouse in the matching border colour, temple jewellery and fresh jasmine flowers for a timeless Kerala look. For a more contemporary style, pair it with minimal gold jewellery and a handcrafted clutch.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alaypayuthe","offers":[{"title":"Black","offer_id":48235786010814,"sku":null,"price":1420.0,"currency_code":"INR","in_stock":true},{"title":"Maroon","offer_id":48235786043582,"sku":null,"price":1420.0,"currency_code":"INR","in_stock":true},{"title":"Brown","offer_id":48235786076350,"sku":null,"price":1420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/7440\/3518\/files\/PuliyilakkaraMaroon2.jpg?v=1785490484","url":"https:\/\/alaypayuthe.com\/products\/parampara","provider":"Alaypayuthe","version":"1.0","type":"link"}